NEWS

Hottest information about 6th Annual HR Excellence Summit

13 October 2017

Derek
BRUCE

Head of International Development, HR International Consultant

3 Questions for Derek Bruce

How is digital revolution transforming HR?

Greatly… It’s impacting the whole employee experience from Recruitment to Offboarding and everything in between, and it’s also transforming the role of HR professionals. From an employee perspective, the expectations are much greater from HR teams and professionals in terms of things like how their onboarding happens, how they are developed, and even what digital infrastructure the organisation has. From an HR perspective, the digital revolution is resulting in increased employee self-service and automation of based HR processes, meaning the role of HR needs to evolve accordingly. The focus needs to move towards being a genuine strategic partner and also incorporate the balance between employees experiencing digital and face-to-face services.

Is it easier to identify and acquire talent with social media tools today, or has it become more of a challenge to acquire the right people?

Yes and no – it is easier to identify and acquire talent as long as there is a robust face-to-face process behind the digital products. As digital profiles can (and do) say anything, while the identification of talent stage is easier, ensuring the talent is genuine is now the real battle.

How can gamification contribute to the creation of an environment in which the employees feel recognized and rewarded for their achievements?

We have moved an element of our compliance learning to an app based product, where employees are able to challenge each other’s knowledge of the topic. We are also looking into how gamification can contribute in a valid way around recognition, as we do appreciate it can play a part. However, it does need to be a product that adds value rather than a product, which is nice but not sustainable.

I spend my working time as an International HR Consultant in the international HR team of ABN AMRO based in Amsterdam. My role focuses on ensuring our international employees have a great experience during their total life cycle at ABN AMRO, by working with the amazing HR teams we have based internationally, and aligning with our agile teams in Amsterdam for strategic projects. I am currently working on improving our Employee Experience linked to our HR IT systems. My background is in talent development, project and change management, and internal communications.
I am from London, and I have worked in the media, fashion, retail, and finance industries. Outside of work, I ride a sports motorcycle, play football, like to travel, and most of all enjoy spending time with my family. Oh, and I love all things gadget related.

9 October 2017

Tim A.
ACKERMANN

Global Head of Talent Acquisition & Experience

3 Questions for Tim A. Ackermann

How is digital revolution transforming HR?

Digital is transforming HR like any other business: the way HR interacts with internal and external customers, speed and transparency of services, product lifecycle. However, it is not only the HR business model that changes dramatically, but also the core ‘material’ HR is using. People’s expectations towards jobs, companies, leadership/management, and culture are transformed by digitalization and demand at least more flexibility, heterogeneity, and customization from HR’s product and services.

Is it easier to identify and acquire talent with social media tools today, or has it become more of a challenge to acquire the right people?

It is easier to find, identify, and partly evaluate talent, but it’s also harder to be heard in all the noise.

How can gamification contribute to the creation of an environment in which the employees feel recognized and rewarded for their achievements?

That’s part of my session, so I won’t ruin that. However, in a nutshell, the principles applied in games are universal. In games we like to play, we are being recognized and rewarded in certain ways, which is why we play them repeatedly – and those principles also apply outside a ‘game’. Social Technology and digitalization are not necessary for well-designed gamification, but they often make it easier to achieve engagement, education, and measurement.

Tim Ackermann is a seasoned and passionate HR and Talent Acquisition expert with over 20 years of experience in various industries and regions at companies such as Deutsche Bank, Microsoft, Swarovski, and Zalando. Recently Tim has joined Lidl, one of the world’s largest grocery retailers, as a Global Head Talent Acquisition & Experience to create a unique and frictionless experience for the future and existing employees. Outside of the corporate world, Tim taught HR Management at the International School of Management in Munich. Tim is a founding member of Queb e.V., the (German) Association for Quality Employer Branding and is actively engaged in harmonization of the European higher education with fibaa e.V.